Local things for people who know the backroads.

Explore the first drop
WEST of 400 — west of the 400Shop now

Georgian Bay, Ontario

Wear where
you’re from.

WEST of 400 is a local apparel and accessories brand inspired by the towns, roads and small landmarks that make Southern Georgian Bay feel like home.

See the collection Read our story
ROUTE 400LOCAL EDITION 01
Stayner
Collingwood
Georgian Bay
N
↑
WEST of 400 vertical logo
43° 34′ NHURONIA / ON
WEST OF 400
Stayner ✳Collingwood ✳Wasaga Beach ✳Nottawa ✳Springwater ✳Tay ✳Tiny ✳Creemore ✳Wyevale ✳Midland ✳
EST.
2026

The story

A love letter
to the local map.

Some places become part of your vocabulary before you even realize it.

WEST of 400 started with that feeling: the names you recognize on a sign, the route you take without thinking, the little stretch of Ontario you are always happy to come back to.

These are pieces for the people who know that local is not a trend. It is a way of paying attention.

Find your place on the map

The map

Where are
you west of?

From the water to the escarpment, this is our growing list of favourite place names.

01Stayner
02Collingwood
03Wasaga Beach
04Nottawa
05Springwater
06Tay
07Tiny
08Creemore
09Wyevale
10Midland
11The Blue Mountains
12Sunnidale
13New Lowell
14Avening
15Craigleith
16Thornbury
17Singhampton
18Dunedin
19Glen Huron
20Duntroon
21Waverley

The first drop

Made for the
long way home.

Visit the shop
01WEST / 400
W400

Premium T-Shirt

The everyday local uniform.

02WEST / 400
W400

Zipper Hoodie

For cool mornings and cottage roads.

03WEST / 400
W400

Scenic Route Mug

Take the long way. Bring coffee.

04WEST / 400
W400

Vegan Leather Backpack

A clean carry for town, trail and travel.

05WEST / 400
W400

Vintage Cotton Cap

A lived-in finish for the weekend route.

06WEST / 400
W400

24 oz Water Bottle

A practical carry for familiar places.

Designed in Ontario. Available through the Picalily shop.